There is so much discussion about promoting services and products at events, and that presents both a challenge and an opportunity to advertisers. In marketing, going with the flow is regarded as a good idea. However, there is an overwhelming competition for attention there. What you can do is accentuate and intensify your presence efforts through event marketing.
Participation in a trade show forms part of the above described marketing strategy. There is still competition in such an event, but at least you don’t have to deal with thousands or even millions of competing companies. To make certain your high noticeable exhibition stand rises above the rest, you could implement the following recommendations.
An exhibit stand is a distinctive component of a company’s marketing strategy, so it is vital that the design at every tradeshow event is in line with all other corporate branding.
The logo, colors, strapline and literature used in your display really should accurately represent your brand image so that you can are instantly recognizable. Brand new customers that you meet with an event are likely to follow up at a later date by viewing the company website, so there must be consistency in the way that your business is represented.
Furthermore, a customized exhibition stand is significant, and has the potential to create a big impression in the field to which it connected. This will certainly bring in clients and allow your service to gain a significant credibility that will influence your market.
Choose Layout Wisely
Stand designs is usually categorized into five namely: peninsula, head, corner, walk through and row. A peninsula stand is open in all areas while a head stand features a backdrop in one side but is open in three sides. Corner and walk-through stands have two open sides and two walled sides. In a corner stand, two walls are adjoined together, forming a corner. In a walk-through stand, the two walls are set up across each other, providing a pathway. A row stand has only one open side.
When selecting from the aforementioned layouts, you have to think about the location of and space around your booth. For booths with spacious surrounds, a peninsula stand is regarded as the ideal option. A row stand provides privacy and exclusivity, which can be handy if there are booths beside and behind yours. A corner stand works well if your booth is on a corner or alongside a structure. You may also make use of a double-decker stand if your organizers and the venue allow. With this, you can mix and match different stand layouts.
Improve Your Booth
In order to determine the role exhibitions play when compared to other communication tools and instruments a corporation must take two important factors into account: the level of dialogue and face-to-face communications and the input the senses receive during communications. In a sender-dominated display and communications scenario intensity levels are especially low.
However, they increase with the utilization of media as part of the dialogue, e.g. with electronic media, culminating in a personal meeting and a conversation, for example on the stand. Intense targeting of the senses begins with the relaying of abstract information and increases with the use of a multimedia experience, e.g. an audiovisual dissemination of information and facts, culminating in a face-to-face encounter, during which information is accepted by all of the senses.
One of the most efficient ways to outshine your competition is to make sure that your high visible exhibition stand is well-lit. You do not would like your exhibition stand to be treated as a shadow or backdrop of other stands, do you?
Instead of choosing standard cold lighting, ask your stand provider to use worm lights or modern Led lighting. Except for lighting systems, another way of brightening up your stand is featuring LED screens. These tend not to only lighten up your stand they may also be means to feature your video ads, instructional videos, and customer testimonials.
Increase your space – Confirm the size of your stand area with the organizers. Get all the dimensions such as the height of your stand area. You can capitalize on a high ceiling space by creating a high arch for your logo or brand name for instance, or putting a tall tower with a rotating sign. This will create a light house effect which will lead your target to your standout booth.
Customize For the new competitive Age, using progressive design and creativity to help customers display their products and services making key business exhibition marketing actions is a challenging task. If you cannot afford such sophisticated customizations, you can focus on having mote simple structures using wallpaper artworks and renting LED screens instead. These components should prominently display your brand name, logo, taglines and other promotional messages. Having bespoke furniture that complements your brand colors can also help.
Developing the most attractive booth takes some time, effort and budgeted company funds, but the outcomes can pay off rather quickly. Customers need to get the impression that your business has something exclusive to offer.
Find some exhibition stand builders for you exhibition presentation across Europe:
Activteam has essentially been a stand builder with innovative designs and modern technology, which is consistently ready to be a great service to companies enhancing the name and presence of the company to the target audience, to existing customers, and to the marketplace to which the company fits in.
Traxor exhibition stand build has indeed effectively assembled, trained, experienced and highly qualified staff who can offer innovative design, if you wish an exhibition stand supplier who can provide quality constructing and build up, allowing the project close to.
Quazen exhibition booth design stand builder is another well-known contractor for exhibition services around Europe.
Kemexpo exhibition stand contractor specialized on low-cost and custom exhibition booths is well-known company on this field, providing booth design, build up and implementation of the fairground.
Activteam UK is providing exhibition stand contractor in the UK, London, Birmingham and Manchester. Get comprehensive exhibition stand design and build options. Modern stands and construction features, solutions for exhibitors with planning for all the trade shows in the UK.